Semiotic Explorations in Digital Culture This book took shape during the most unusual time inwhich I have ever lived in—that of social isolation due to COVID-19. Fate sent me to China on 3 January 2020, with the intention of teaching and doing research until February 16 at the beautiful Sichuan University in Chengdu. In mid-January, people began to talk about the mysterious virus, but of course then no one could have guessed what would happen. On January 22–۲۳, anti-epidemiological measures were issued at the university campuses, and at midnight on the 25th at...