In this edited book of eleven chapters, we examine a variety of approaches that may be useful in advancing our understanding of the cognitions that drive entrepreneurial activity. Although we pay special attention to entrepreneurial intentions because it is perhaps the widely researched cognitions, our focus is far broader. In our previous books on this general topic (Carsrud & Brannback, 2009; Brannback & Carsrud, 2017) we examined a variety of key areas in the psychology of the entrepreneur and subsequently how that research changed over the course of some nine years. We have...