Creating Consumer Appeal Design plays an increasingly larger role today in creating consumer desire for products and attraction to commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fi elds seek to learn more about how and why “good” design works its magic, they may benefit from each other’s...