the discipline of experimental cognitive psychology contains a powerful set of concepts and practices that play an active role both in research laboratories and in the daily lives of many people. The discipline of experimental psychology propels our concepts of the mind and the person in particular directions. This book follows a series of ethnographic clues that show where the discipline came from and how it is implicated in digital media like Facebook and Twitter and corporate internet platforms like Amazon or Google. At its beginning, my ethnographic research in psychology labs felt...