Abstract: Neuromarketing is the application of neuroscience to the understanding of consumer preferences toward products and services. As such, it studies the neural activity associated with preference and purchase intent. Neuromarketing is considered an emerging area of research, driven in part by the approximately 400 billion dollars spent annually on advertisement and promotion. Given the size of this market, even a slight improvement in performance can have an immense impact. Traditional approaches to marketing consider a posteriori user feedback in the form of questionnaires, product ratings, or review comments, but these approaches do...