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Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication

Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication

It must be around twenty years ago now, but the words “Lift your game, Cliff!” still resonate loud and clear around the world-famous Armidale tennis courts that, every month of January, host the New England Open tennis tournament. The event attracts the world’s best players to country New South Wales, where they come to face local talent such as Cliff Goddard, now retired—from tennis at least. That year, Goddard was playing an early round match; he was in superb form and heading for an easy win. Nevertheless, during a change of ends, a...

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