COGNITIVE MEDIA THEORY
As we write this, cognitive theory in film and media studies is flourishing. What started in the 1980s, propounded by just a handful of scholars as an alternative approach to a theoretical orthodoxy in film studies, has become a thriving research tradition that is an increasingly visible and significant part of the broader field of film and media studies.1 Consider, as just some indicators of cognitive theory’s success in the field, the growth of the Society for Cognitive Studies of the Moving Image’s annual conference, which alternates between North American and European locations...
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