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Metaphors in the Mind

Metaphors in the Mind

Sources of Variation in Embodied Metaphor Abstract concepts are often embodied through metaphor. For example, we talk about moving through time in metaphorical terms, as if we were moving through space, allowing us to ‘look back’ on past events. Much of the work on embodied metaphor to date has assumed a single set of universal, shared bodily experiences that motivate our understanding of abstract concepts. This book explores sources of variation in people’s experiences of embodied metaphor, including, for example, the shape and size of one’s body, one’s age, gender, state of mind,...

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COGNITIVE MEDIA THEORY

As we write this, cognitive theory in film and media studies is flourishing. What started in the...